TRACKER® OFF ROAD Named Official ATV of the Quality Deer Management Association

QDMA has named TRACKER® OFF ROAD vehicles as the official all-terrain vehicle (ATV) of the nation’s leading conservation organization dedicated to white-tailed deer.

TRACKER, a world leader in boating for more than 40 years, recently introduced the TRACKER OFF ROAD ( brand and a full-range of 14 gas- and electric-powered ATVs, side-by-sides, and personal transportation vehicles (PTVs) offering breakthrough performance, award-winning service and incredible value. TRACKER was founded by Bass Pro Shops® founder Johnny Morris more than 40 years ago.

“Conserving and enhancing the outdoors has been a core value of Bass Pro Shops since the beginning,” said Johnny Morris, a noted conservationist and head of Bass Pro Shops and Cabela’s®, two of the nation’s leading outdoor retailers. “It’s an honor to be named the official ATV for the Quality Deer Management Association, the country’s foremost authority on white-tailed deer conservation.”

In a world where families are increasingly surrounded by screens and digital distractions, TRACKER OFF ROAD is built to connect more Americans to the outdoors and to inspire people to spend more time together in nature, such as deer hunting or shed-antler hunting. Designed by Americans who are passionate about America’s outdoors in partnership with Textron Specialized Vehicles, Inc., a global leader in innovation and technology, TRACKER OFF ROAD vehicles are built with USA pride at Textron’s manufacturing facility in Thief River Falls, Minnesota.

“Our relationship with TRACKER’s new off road brand is a perfect fit,” said Brian Murphy, CEO of the Quality Deer Management Association. “Together, our organizations will continue to optimize our conservation efforts in protecting white-tailed deer and their habitats for years to come. We believe, like Mr. Morris, the more opportunities we create for families to enjoy the outdoors, such as deer hunting, the more people will care for the outdoors. We couldn’t ask for a better long-term conservation partner than Bass Pro Shops, Cabela’s and TRACKER.”

About QDMA
Founded in 1988, the QDMA is a national nonprofit wildlife conservation organization with more than 50,000 members in all 50 states and Canada, and several foreign countries. QDMA is dedicated to ensuring the future of white-tailed deer, wildlife habitat and our hunting heritage. Bass Pro Shops has been a long-time corporate sponsor of QDMA. To learn more about QDMA and why it is the future of deer hunting, call 800-209-3337 or visit

The new TRACKER OFF ROAD line includes 14 gas- and electric-powered off road vehicles backed by industry competitive warranties, ranging from six to 24 months, depending upon the specific model. These models include:

  • Four ATV models – 90, 300, 570, 700EPS;
  • Six side-by-side models – 500S, EV, 800SX, 800SX Crew, SVX1000, XTR1000; and
  • Four personal all-terrain vehicles – LS2, LX4, LX6, LX6 Electric.

All TRACKER OFF ROAD vehicles combine the outdoor expertise of Bass Pro Shops and Cabela’s with the military engineering expertise of Textron, one of the world’s best-known, multi-industry companies recognized for powerful brands such as Bell, Cessna, Beechcraft, and many others.

Available at Retail Locations Throughout the U.S.

TRACKER OFF ROAD vehicles are sold through the world’s leading independent boat dealer network consisting of Ranger, Triton, Tracker, and other independent marine and powersports dealers. TRACKER OFF ROAD vehicles also are sold at Bass Pro Shops and Cabela’s retail locations, which host more than 200 million outdoor lovers annually. To find a nearby TRACKER OFF ROAD dealer, visit, where consumers also will find detailed information about each TRACKER OFF ROAD model.

About Bass Pro Shops
Bass Pro Shops is North America’s premier outdoor and conservation company, recognized by Forbes magazine and the Reputation Institute as one of the most reputable brands in the United States. The company was founded in 1972 by Johnny Morris, a young avid angler who began selling tackle out of his father’s liquor store in Springfield, Missouri. Today, the company provides customers with unmatched offerings spanning premier destination retail, outdoor equipment manufacturing, world-class resort destinations and more. In 2017, Bass Pro Shops acquired Cabela’s to create a “best-of-the-best” experience with superior products, dynamic locations and outstanding customer service including TRACKER’s No Haggle, No Hassle® pricing, which affords customers the same nationally advertised price regardless of where a TRACKER is purchased. Bass Pro Shops also operates White River Marine Group, offering an unsurpassed collection of industry-leading boat brands, and Big Cedar Lodge, America’s Premier Wilderness Resort. Under the visionary conservation leadership of Johnny Morris, Bass Pro Shops is a national leader in protecting habitat and introducing families to the outdoors and has been named by Forbes as “one of America’s Best Employers.”


Bass Pro Shops

Stephen Dupont
Pocket Hercules
612-435-8315 – direct line

Lindsay Thomas
Director, Communications
Quality Deer Management Association